I may be the quiet one in the room, but I believe in the power of empathy and kindness to make others feel seen, heard and celebrated. While I’m often more reserved, I’ve learned to thrive in spaces where I can support others in their growth—whether that's clients, teams, or communities.

I’ve spent my career navigating the intersection of creativity, strategy, and storytelling. After working for years in the social media world, I leaped to run my agency, it mania, where we build authentic, mission-driven brands. I’ve had the privilege of working with fantastic global brands like Concorde Hotel New York and APM Monaco where I helped scale their digital presence.

Outside of my professional journey, I find deep fulfillment in working with nonprofits, where I can channel my energy into causes that matter.

Fluent in three languages, with a working knowledge of two more, I bring a global perspective to everything I do. I studied in Vienna, Austria, where I learned to balance a love for efficiency, to show up on time (those Austrians are so punctual!), and to gain an appreciation for life’s little moments—whether that’s a perfect cup of coffee or a meaningful conversation.

that’s how it started, and that’s what keeps me going.

Sincerely,

Edit (Didi) Vukatana, Founder & Head of Social