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Boston, New York & New England · Since 2016

End-to-end social media management and event coverage for healthcare, biotech and tech

An event is made by the people in it: the speakers who lead it and the guests who attend. We capture their best moments as they happen and share them with everyone who could not be there, accurately and on your terms. it mania agency is a Boston-based social media agency, founded in 2016, that covers events live and manages social media for healthcare, biotech, medtech and technology organizations in Boston, New York and New England.

Book a Discovery CallSee how it works

Planned around your medical, legal and regulatory review.

A market-style table stacked with books and leaflets at an event
A woman being interviewed in front of a camera at a press wall covered in sponsor logos
Four women posing together at an event, one of them in a bright blue suit
A large group of people posing together on a terrace in front of a colorful mural
A man in a suit and a woman in a patterned robe seated facing each other in a hotel lobby
A group of women posing together on the steps below the U.S. Capitol
Speakers seated at a long table in a university lecture hall, below screens showing a panel title
A large tiered auditorium with attendees seated, facing a stage and a big screen
Five women posing together in front of a Fashion Fights Cancer press wall
Two women smiling and posing close together at an event
Guests in a venue lit in deep red, with a large face projected on the wall
A line of women posing together in front of the U.S. Capitol building
A glass award engraved for Concorde Hotel New York, Best Boutique Luxury Hotel, New York City
A woman looking out of a high window at the Chrysler Building and neighboring towers
  • 2016Agency founded
  • 700+Campaigns delivered
  • 90+Brands served
  • 3M+Combined community

Brands and partners we’ve worked with

  • Concorde Hotel New York
  • M2P2
  • Fashion Fights Cancer
  • Daniel Wellington
  • APM Monaco
  • Initio Parfums Privés
  • American Cut
  • The Marmara Park Avenue
  • Hotel De Nell
  • Hot Date Kitchen
  • Ferra&CO
  • Forzieri
  • 1K Paris
  • Corniche
  • Mangia
  • Raymond A. Woods Foundation
  • NJF PR
Lead service

Conference & event social media coverage

“Our event brought the right people together. Those who could not attend deserve to see what happened.”

The best of an event belongs to the people in it: the keynote speakers, the panelists and the guests who came. We capture those moments as they happen, and give everyone who could not attend a considered view of what took place.

See how event coverage worksPlan your event

What you get

  • Pre-event content that introduces your speakers and gives your audience a reason to attend
  • Live posts and stories of the moments that matter, as they happen
  • Keynote and speaker quotes, short video clips, and photos of the people who came
  • A recap after the event, ready for your review
  • A 30-day content pack that keeps the best moments in view

Content is planned ahead so it can go through your medical, legal and regulatory review before the day.

Ongoing service

Social media management for your company and its leaders

“Our audience wants to hear from us. We want to show up for them consistently, in a voice they recognize and trust.”

We begin with a thorough analysis of your landscape, your channels, your audience and your tone of voice. From there we conceptualize, plan, create, edit and publish your content, each piece approved by you first, so your company and the people who lead it show up consistently on the platforms your audience uses.

See how management worksTalk it through

What you get

  • A thorough analysis of your landscape, channels, audience and tone of voice
  • A content strategy and monthly plan built from that analysis
  • Content created, edited and published in the voice of your brand, executives and physicians, each piece approved by you first
  • A monthly results report you can share with your leadership

LinkedIn is a specialty for healthcare leaders, alongside the other platforms your audience uses.

More ways we help

Community, creators and a clear view of what works

Community management & organic growth

“Our community deserves a thoughtful reply, every time.”

Daily engagement handled to your response guidelines, sensitive messages escalated to your team, and a monthly growth report.

Community management

Influencer & creator campaigns

“We want credible voices behind this launch, within the rules we work under.”

Creator and expert sourcing, campaign management, FTC-compliant disclosure on every post, and results reporting.

Influencer campaigns

Social media audit

“We want a clear view of what’s working and where to focus next.”

A fixed-fee review of your channels and competitors, with a clear 90-day plan.

Social media audit
In their words

What clients say

“Working with it mania agency has been one of the best decisions we’ve made for our brand.”

“We genuinely don’t see her as an outside agency, but as a vital, trusted team member.”

M2PoweredPartners

“Edit has been an integral part of the team since day 1.”

“I’d recommend her to anyone looking for help in starting their digital marketing efforts or looking to take their brand to the next level.”

Robbie MadfisFounder, Hot Date Kitchen

“We had an incredible experience working with Edit and it mania agency on our digital marketing efforts.”

Blerta FerraHead of Business Development, Ferra&CO

“Thank you so much for sharing this all with me! We are all very pleased with the collaboration and it was a pleasure working with you.”

Jana BerkowitzAccount Coordinator, NJF PR
Why teams bring us in

We understand the science, the rules and the event floor

Boston-based and fluent in regulated healthcare

We know how medical, legal and regulatory review works, and we plan every piece of content around it, so approval does not slow the calendar.

The event floor and the feed

We are in the room with your speakers and guests, so their moments are captured accurately as they happen, and the same voice carries into your feed afterward.

Led by a strategist, hands-on at your event

Each engagement is led by our founder, who plans the work, is on site at your event and approves everything that goes out. We work as an extension of your in-house team.

AI for speed, a strategist for judgment

We use AI tools for drafts, research and reporting. A human strategist reviews everything that goes out, and your compliance review is built in wherever you need it. How we use AI

How it works

From discovery call to results summary

  1. Discovery call

    Tell us about the event or the channels, your audience and how your review process works.

  2. Plan

    You receive a content plan and posting schedule to approve before anything goes live.

  3. Capture and post

    We post live on the day, capturing the keynotes, the conversations and the guests for the weeks that follow.

  4. Recap and report

    A recap, a 30-day content pack, and a results summary you can share with your leadership.

Selected work

Events we’ve covered

Visitors crowded around a bright blue exhibition booth with a touchscreen game, at New York Comic Con
Trade show

New York Comic Con

Booth coverage for M2P2.

Five speakers seated on a dark stage below a screen reading “Welcome” and “Our panel”, with the audience in silhouette
Women’s health

The M Factor: Conversations on Main Street

Event coverage at Landmark.

Guests raising their glasses around a table on a hotel terrace, under a pink neon sign reading “Anything is possible, this is New York”
Influencer event · Feb 2024

Concorde Hotel New York

3.27Mreach from one influencer event during New York Fashion Week

See how event coverage works

FAQ

Questions we hear most

What is it mania agency?

it mania agency is a Boston-based social media agency founded in 2016. It covers conferences and events live on social media, and manages social media, community and influencer programs for healthcare, biotech, medtech and technology organizations in Boston, New York and New England.

What does event social media coverage include?

Coverage runs before, during and after the event: introductions to your speakers beforehand; live posts and stories of the keynotes, the conversations and the guests on the day; speaker quotes, short video clips and photos; a recap; and a post-event content pack with about 30 days of posts.

How is event coverage priced?

Custom quote per event, based on days on site, number of creators and location. Travel outside Greater Boston is billed at cost and included in your written quote before you sign.

Can you work with our medical, legal and regulatory review?

Yes. We plan content ahead of the event so it can go through your review, and we follow your rules on the day: no medical claims, no off-label claims, and no identifiable patient details. Nothing is posted until you approve it.

Do you use AI?

Yes, for speed on drafts, research and reporting. A human strategist reviews everything that goes out, and we build in your compliance review wherever you need it.

Where do you work?

We are based in Boston and work with clients in Boston, New York and New England. Events in other cities are quoted individually.

What kinds of companies do you work with?

Healthcare, biotech, medtech, life sciences and tech companies, conference organizers and associations, health brands, and physicians and health founders building a personal brand.

See all questions

Still deciding?

Answers and ideas before you book

FAQ

Scope, timing, review and how we work

Clear answers to the questions leaders ask before a first conversation.

Read the FAQ Blog

Social media articles for marketing and event teams

Perspective on platforms, content and what to do next.

Read the blog

An event on the calendar?

Tell us the date and who will be in the room. We will return with a considered plan and proposal.

Book a Discovery Call
Book a Discovery Call